tag:blogger.com,1999:blog-82418989392967275962024-02-08T02:45:39.517-08:00Stern Digital DoseA weekly glance into digital media at Stern AdvertisingAdam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.comBlogger60125tag:blogger.com,1999:blog-8241898939296727596.post-53958906069540874282011-04-07T11:24:00.000-07:002011-04-07T11:25:23.599-07:00Twitter to Offer Marketers More Tools to Target<span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 18px; "><span class="Apple-style-span" ><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; line-height: 18px; font: normal normal normal 13px/18px Arial, Helvetica, sans-serif; ">"Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas," said Adam Bain, Twitter's president of revenue. "A regional chain that is only available in a certain part of the country can now promote their account or tweets in the right metro areas. If you want to advertise against the term 'jeans' to people in Cleveland, you can now do that. Tweet by tweet by tweet, for each organic and paid tweet, we're able to tell you how it's resonating, including follows and unfollows, so you can tell if you're turning off your followers."</p><p style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; outline-style: none; outline-width: initial; outline-color: initial; line-height: 18px; font: normal normal normal 13px/18px Arial, Helvetica, sans-serif; ">Geo-targeting on Twitter is available in 210 cities in the U.S. and more than 100 countries, Mr. Bain said, adding that Twitter will be adding more cities and countries over the coming year.</p></span></span>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com1tag:blogger.com,1999:blog-8241898939296727596.post-73764934053997473802011-04-06T12:15:00.000-07:002011-04-06T12:19:10.930-07:00Inbound marketing is going to overtake SEO<span class="Apple-style-span" style="color: rgb(68, 68, 68); line-height: 19px; " >“<span class="quote" style="outline-color: initial; outline-style: none; outline-width: 0px; margin-top: 0px !important; ">Engaging across social channels to get links, shares, likes, comments and +1s is going to be the future for generating organic traffic to your site.</span>”</span><div><span class="Apple-style-span" style="color: rgb(68, 68, 68); line-height: 19px; "><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" style="color: rgb(68, 68, 68); line-height: 19px; "><span class="Apple-style-span" ><br /></span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="color: rgb(68, 68, 68); line-height: 19px; "></span><span class="Apple-style-span" style="line-height: 19px; "><span class="Apple-style-span" >-The Daily SEO </span><a href="http://bit.ly/ghrLCb"><span class="Apple-style-span" >Blog</span></a></span></span></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-79075858992338328992011-04-04T08:42:00.000-07:002011-04-04T08:43:53.261-07:00The death of the wallet as we know it?<span class="Apple-style-span" style="color: rgb(68, 68, 68); line-height: 19px; "><span class="Apple-style-span" ><p style="outline-color: initial; outline-style: none; outline-width: 0px; margin-top: 10px; margin-bottom: 10px; margin-right: 0px; margin-left: 0px; ">With NFC enabled phones, mobile peripherals, and a plethora of other mobile payment services/platforms emerging in the last year or so, I have been giving a lot of thought to the death of the wallet as we know it. </p><p style="outline-color: initial; outline-style: none; outline-width: 0px; margin-top: 10px; margin-bottom: 10px; margin-right: 0px; margin-left: 0px; ">What does a wallet essentially do? For many of us, its main function is to hold our forms of currency, of course. The wallet does so much more. Many people, for example, carry photos, fortune cookie leaflets that they believe will give them good luck, even little paper keepsakes that remind them of significant memories and events. Photos aside, a mobile device cannot completely replace many of these items. It can’t replace something that holds emotional value.</p><p style="outline-color: initial; outline-style: none; outline-width: 0px; margin-top: 10px; margin-bottom: 0px !important; margin-right: 0px; margin-left: 0px; ">More than anything - I have my doubts that a mobile device will ever be able to replace our drivers licence/ identification card/ passport/ social security cards. At least not mobile devices as we know them today. Not until mobile security measures are in place will those of us that don’t value the emotional values of a fortune cookie be able to ditch our wallets for good.</p></span></span>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-75229877349799144822011-01-18T08:33:00.000-08:002011-01-18T08:35:49.684-08:00The State of Wikipedia<iframe width="480" height="295" src="http://www.youtube.com/embed/gXD1TRGafQ0?fs=1" frameborder="0"></iframe><div><br /></div><div><br /></div><div><br /></div><div><span class="Apple-style-span">Wikipedia just celebrated its 10th anniversary. Today, The English Wikipedia now stands at 3.5+ million articles(up from 500K in 2005), and more than 17 million across all languages.</span></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-49719770786207295502011-01-12T13:32:00.000-08:002011-01-12T13:36:21.968-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_52DkKhHm8W0/TS4d80uHXfI/AAAAAAAAACg/ziE3hWnLjJU/s1600/value%2Bof%2Bunique%2Buser.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://3.bp.blogspot.com/_52DkKhHm8W0/TS4d80uHXfI/AAAAAAAAACg/ziE3hWnLjJU/s400/value%2Bof%2Bunique%2Buser.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5561415520630562290" /></a><span class="Apple-style-span"><br /></span><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">Each individual Amazon.com visitor is worth $189, almost 8X more than Google at $24 per unique visitor, nearly 50X that of Facebook at $4.</span><div><span class="Apple-style-span"><br /></span></div><div><span class="Apple-style-span">Business Insider: <a href="http://bit.ly/hBA394"><span class="Apple-style-span">http://bit.ly/hBA394</span></a></span></div></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-87532078567913675242011-01-04T12:06:00.000-08:002011-01-04T12:13:58.834-08:00The Man Your Man Could Smell Like - Case Study<iframe width="480" height="295" src="http://www.youtube.com/embed/fD1WqPGn5Ag?fs=1" frameborder="0"></iframe>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-44911174856918599392010-12-20T13:14:00.000-08:002010-12-20T13:36:33.010-08:00Deck from McDonald's 12/24 Presentation<strong style="display: block; margin-top: 12px; margin-right: 0px; margin-bottom: 4px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 15px;"><div style="width:425px" id="__ss_6264176"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/aporges/process-and-evolution-of-digital-display-advertising" title="Process and evolution of digital display advertising">Process and evolution of digital display advertising</a></strong><object id="__sse6264176" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=processandevolutionofdigitaldisplayadvertising-101220145939-phpapp01&stripped_title=process-and-evolution-of-digital-display-advertising&userName=aporges"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed name="__sse6264176" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=processandevolutionofdigitaldisplayadvertising-101220145939-phpapp01&stripped_title=process-and-evolution-of-digital-display-advertising&userName=aporges" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/aporges">aporges</a>.</div></div></span></span></strong><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-13577538255237743082010-12-03T12:23:00.000-08:002010-12-03T13:02:14.836-08:00The Most Creative Agency Website. Period.<iframe width="440" height="300" src="http://www.youtube.com/embed/Elo7WeIydh8?fs=1" frameborder="0"></iframe><div><br /></div><div><span class="Apple-style-span" style="font-size: small;">Thoughts and resources:</span></div><div><ul><li><span class="Apple-style-span" style="font-size: small;">I love this because it reminds us to think outside of the normal parameters that we are confined to in advertising. Why do things in the same manner as those before us? Our preconceived notions and assumptions of what is acceptable often limit our imaginations. It's not that the clip is so different, its that they leveraged a third party (in YouTube) to deliver a message that in EVERY other case was conveyed through a .com.</span></li><li><span class="Apple-style-span" style="font-size: small;">To <span class="Apple-style-span">play devil's advocate: While this was an extremely creative application, did it do it's job? What is the goal for an agencies web presence? <span class="Apple-style-span" style="line-height: 20px; ">Sure, it’s a lot of fun, but all it does is set itself up as different, not necessarily effective or strategic or experienced. </span></span></span></li><li><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Maki</span></span><span class="Apple-style-span" style="font-size: small;">ng of BooneOakley.com: <a href="http://bit.ly/eD03KK"><span class="Apple-style-span">http://bit.ly/eD03KK </span></a></span></li></ul></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-56620032378119920562010-12-02T09:03:00.000-08:002010-12-06T12:12:08.616-08:00Google to acquire Groupon?<span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; "><span class="Apple-style-span"><span class="Apple-style-span">Groupon</span></span><span class="Apple-style-span"><span class="Apple-style-span"> is a deal-of-the-day website that is localized to more than 150 markets in North America and 100 markets in Europe, Asia and South America. </span></span></span><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px;">The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using</span></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; "> ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal </span><span class="Apple-style-span" style="line-height: 23px; "><span class="Apple-style-span">that day. This reduces risk for retailers, who can treat the coupons as quality discounts as</span></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; "><span class="Apple-style-span"> well as sales promotions tools</span></span></span><span class="Apple-style-span" style="line-height: 23px; font-family: georgia; "><span class="Apple-style-span">. Groupon has seen enourmous growth this year, and was a recent hot topic after being featured as one of Oprah's favorite things (Although, I cant imagine Oprah has used a coupon of any kind since the Reagan Era..). </span></span><span class="Apple-style-span" style="line-height: 27px; font-family: georgia; "><span class="Apple-style-span">Their rather simple, yet brilliant </span></span><span class="Apple-style-span" style="line-height: 23px; font-family: georgia; "><span class="Apple-style-span">business model, combined with Groupon's </span></span><span class="Apple-style-span" style="line-height: 27px; font-family: georgia; "><span class="Apple-style-span">choke-hold</span></span><span class="Apple-style-span" style="line-height: 23px; "><span class="Apple-style-span"><span class="Apple-style-span"> on the online localized retail market, has made them a target for all of the major major players in the tech game including Yahoo and Google.</span></span></span></span><div><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 27px; "><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 27px; ">After </span><span class="Apple-style-span" style="line-height: 27px; ">Marissa</span><span class="Apple-style-span" style="line-height: 27px; "> Mayer, One of Google's first 20 employee's and most recently the head of Google Search, was put in charge of location and local services, it was widely </span><span class="Apple-style-span" style="line-height: 27px; ">believed</span><span class="Apple-style-span" style="line-height: 27px; "> that Google was going to be making a move into </span><span class="Apple-style-span" style="line-height: 27px; ">the </span><span class="Apple-style-span" style="line-height: 27px; ">location</span><span class="Apple-style-span" style="line-height: 27px; ">-based social networking space (think Foursquare or Facebook Places - </span><span class="Apple-style-span" style="line-height: 27px; "><a href="http://on.fb.me/hUoxfn">click for me info</a></span><span class="Apple-style-span" style="line-height: 27px;">). The question everyone asked -Why move one of the most powerful players at Google to head up an emerging, small, and recently reorganized area of the tech giant? </span></span></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 27px;">After news came out in the last few weeks ago that Google offered CEO Andrew Mason close to $6 Billion to acquire Groupon, the Mayer move seemed to make more s<span class="Apple-style-span">ense. "A $5+ billion purchase - even for Google - is not something to be taken lightly, and it would make perfect sense to put Mayer - who is still only 35 years old - in charge of what many believe to be the next big thing." </span></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; ">With 700 million global monthly unique users, Google can achieve a wider distribution of the 40,000 merchants that </span><span class="Apple-style-span" style="line-height: 23px;">Groupon has lined up that are waiting to get thier deals listed. Will Groupon accept what would be the third richest acquisition in history? For now, the world will have to wait and see.</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; "><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; ">UPDATE:</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px;">Late last week, Groupon rejected Google takeover bid, and Bloomberg is claiming they know why. The social deal leader is betting it can keep increasing its valuation after walking away from a deep-pocketed suitor. As the story of Yahoo demonstrates, it's a strategy fraught with risk, but - as Facebook shows -great potential, too. </span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px;"><br /></span></span></div><div><span class="Apple-style-span" style="line-height: 23px; "><span class="Apple-style-span"><span class="Apple-style-span">Thoughts and resources:</span></span></span></div><div><ul><li><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 23px; ">Did Google put Marissa Mayer in charge of local because of Groupon? <a href="http://bit.ly/eJf1Af">http://bit.ly/eJf1Af</a></span></span></li><li><span class="Apple-style-span">Try Groupon yourself:</span><span class="Apple-style-span"> <a href="http://bit.ly/hcwlbC">http://www.groupon.com/</a></span></li></ul></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-8298075703057408482010-11-09T11:21:00.000-08:002010-11-10T10:46:37.194-08:00Mobile Market Share Update<span class="apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Research in Motion (Blackberry) and Apple continue to trade body blows in the smartphone market, according to </span></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Comscore</span></span><span class="apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">'s latest Global Smartphone report. RIM(Blackberry) accounts for 37.3% of the U.S. smartphone market with the iPhone in second with a 24.3% share. Google's Android platform gained by 6.5% percentage points to over a flat Apple to reach a 21.4% share. ComScore notes that the rising smartphone market is lifting all boats and boosting mobile content usage across all platforms. </span></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /><span class="apple-style-span"> </span></span></span><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><span class="apple-style-span"></span><br /><strong>Top Smartphone Platforms 3 Month Avg. Ending Sep. 2010 </strong><b><br /></b><span class="apple-style-span">Total U.S. Smartphone Subscribers Ages 13+ </span></span></span><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><span class="apple-style-span"> </span><br /><span class="apple-style-span"> Share (%) of Smartphone Subs </span><br /><span class="apple-style-span"><u> June -10 Sept. 10 Point Change </u></span><em> </em><i><br /><em>Subscribers 100.0% 100.0% N/A</em></i><span class="apple-style-span"> </span><br /><span class="apple-style-span">RIM 40.1% 37.3% 2.8 </span><br /><span class="apple-style-span">Apple 24.3% 24.3% 0.0 </span><br /><span class="apple-style-span">Google 14.9% 21.4% 6.5 </span><br /><span class="apple-style-span">Microsoft 12.8% 10.0% 2.8 </span><br /><span class="apple-style-span">Palm 4.7% 4.2% -0.5</span><br /><em>Source: comScore MobiLens </em></span></span><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><i><br /></i></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><i><br /></i></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><i><br /></i></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">-Cynthia Turner<br /></span></span> <!--[if !supportLineBreakNewLine]--> <!--[endif]--></div></div></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-28971070131826438172010-10-28T14:11:00.000-07:002010-11-11T11:37:28.565-08:00Projection Mapping Becoming More Mainstream<div><span class="Apple-style-span" style="font-size: small;">"3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung, and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web."</span></div><div><span class="Apple-style-span" style="font-size: small; "><br /></span></div><div><span class="Apple-style-span" style="font-size: small;">3D projection mapping, according to Wikipedia, is "any method of mapping three-dimensional points to a two-mentionable plane." Using this technique, video artists are able to match videos to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their shape and more. It is really amazing. Check out the following clip as an example of phenomenal things that can be done using this technique."</span></div><div><span class="Apple-style-span" style="font-size: small; "><span class="Apple-style-span"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small; "><span class="Apple-style-span">Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague:</span></span></div><div><br /></div><div><br /></div><iframe src="http://player.vimeo.com/video/15749093" width="400" height="710" frameborder="0"></iframe><div><br /></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">thoughts and resources:</span></span></div><div><ul><li><span class="Apple-style-span"><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">Agency behind this project: </span></span></span><span class="Apple-style-span"><a href="http://www.seeper.com/"><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">http://www.seeper.com/</span></span></a></span></li><li><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">A view of the Prague astrological tower clock durring the day: </span></span><a href="http://bit.ly/dxMSYA"><span class="Apple-style-span" ><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">http://bit.ly/dxMSYA </span></span></span></a></li></ul><p><br /></p></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-18408019300412356162010-10-22T08:27:00.001-07:002010-10-22T08:34:21.555-07:00Astronaut Checks In to Foursquare From Outerspace<span class="Apple-style-span" style="font-size: 15.8333px; "><span class="Apple-style-span" style="color: rgb(38, 38, 38); line-height: 21px; "><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Today, Expedition 25 </span></span></span><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Commander Douglas H. </span></span></span><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Wheelcock</span></span></span><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"> became the first human to ever use a location-based service from space. Doug checked in using Foursquare from the International Space Station and unlocked the new NASA Explorer Badge, and is on his way to obtaining the most elusive mayorship on Foursqaure.</span></span></span></span><div><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 10px; font-size: small; "><br /></span></span><div><div><img src="http://blog.foursquare.com/wp-content/uploads/2010/10/Screen-shot-2010-10-22-at-11.11.36-AM-300x95.png" /></div><div><br /></div><div><span class="Apple-style-span" style="line-height: 21px; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"> In the near future, explorers on earth who visit space-related places can also unlock the badge while learning about NASA history and the space program. Get started by following the NASA Foursquare page.</span></span></span></div><div><span class="Apple-style-span" style="line-height: 25px;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span"><span class="Apple-style-span" style="line-height: 25px;"><span class="Apple-style-span" style="line-height: 25px; "><span class="Apple-style-span">NASA Explorer Badge:</span></span><br /></span></span></span><div><br /></div><div><img src="http://blog.foursquare.com/wp-content/uploads/2010/10/nasa_big.png" /></div></div></div></div></span>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-51819095141470327362010-10-22T07:54:00.000-07:002010-10-22T08:03:36.096-07:00Social Media Maven Gary Vaynerchuk's Advice For Scaredy Cat Corporations<div><span class="Apple-style-span" style="line-height: 21px; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">"On Wednesday night Wine Library TV'</span></span><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">s Gary Vaynerchuk stopped by </span></span><em><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">Fast Company </span></span></em><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;">headquarters for a panel discussion about online influence. In this clip he explains how he moved more bottles than uber-wine critic Robert Parker, how he took the NHL from 500 Twitter followers to 500,000, and how caring more than your competitors is the most effective weapon in building influence on the internet"</span></span></span></div><div><span class="Apple-style-span" style="line-height: 21px; "><span class="Apple-style-span" ><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></div><div><span class="Apple-style-span" ><span class="Apple-style-span" style="line-height: 25px; "><span class="Apple-style-span" style="font-size: small;">A few of his statements really stuck with me, most notably "You always hear that content is king(in regards to social media). If content is King, then Context is about to become God."</span></span></span></div><div><br /></div><div><br /></div><div><br /></div><object width="400" height="300" id="embedded_player_db67645d293df" type="application/x-shockwave-flash" data="http://video.fastcompany.com/plugins/player.swf?v=db67645d293df&p=fc_social"><param name="movie" value="http://video.fastcompany.com/plugins/player.swf?v=db67645d293df&p=fc_social"><param name="allowfullscreen" value="TRUE"><param name="allowscriptaccess" value="always"><param name="base" value="http://video.fastcompany.com"></object>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-48370003099367938032010-10-19T09:12:00.000-07:002010-10-22T07:42:36.203-07:00How McDonald's Uses Twitter<span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">"Rick Wion, Director of Social Media for McDonald's Corp, discusses why the company uses Twitter, how it staffs it and how it deals with the legal hoops. The following clip was filmed durring the National Restaurant Association's Marketing Executives fall gathering Oct. 14 in Scottsdale, Ariz."</span></span><br /><br /><br /><object style="background-image:url(http://i3.ytimg.com/vi/Zo64Kys1bHw/hqdefault.jpg)" width="400" height="300"><param name="movie" value="http://www.youtube.com/v/Zo64Kys1bHw?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Zo64Kys1bHw?fs=1&hl=en_US" width="400" height="300" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-67353797321567167282010-10-14T07:45:00.000-07:002010-10-14T07:50:54.172-07:00When Display Advertising Goes Wrong<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i.imgur.com/IOBPq.jpg"><img style="cursor:pointer; cursor:hand;width: 400px; height: 360px;" src="http://i.imgur.com/IOBPq.jpg" border="0" alt="" /></a>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-79458779952776196562010-10-13T13:15:00.001-07:002010-10-13T13:30:43.391-07:00Microsoft Bing 'Friends' Facebook<div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">In a news conference today at Microsoft headquarters in Redmond, Washington, Microsoft Bing and <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Facebook</span> announced that they will be partnering to provide Bing with a search experience where your <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Facebook</span> network helps inform your every query. </span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">"Lets say your searching for Toyota <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Prius</span>. Not only will you get the standard news and product links, <span class="blsp-spelling-error" id="SPELLING_ERROR_3">there'll</span> be a module near the top of your search that includes any <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Prius</span> activity among your <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Facebook</span> friends - articles they've liked, comments they've made, etc."</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Expect huge privacy concerns with this new innovation..</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><object width="400" height="300"><param name="movie" value="http://www.youtube.com/v/pfpKDmbBH6I?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pfpKDmbBH6I?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="300"></embed></object></span></span></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-40258206109225973632010-10-11T14:11:00.001-07:002010-10-19T13:19:10.541-07:00Search Share ShakeupGoogle continues to dominate search traffic with 72% of all U.S. searches, but Microsoft Bing is making serious headway. According to the latest research from Experian Hitwise that tracks September Internet traffic, searches powered by Bing account for 23% of searches, with Yahoo commanding 14% of searches.<br /><br />-Cynthia TurnerAdam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-2828300939763264102010-10-06T07:14:00.000-07:002010-10-19T07:50:12.409-07:00Social Media Revolution<object width="400" height="300"><param name="movie" value="http://www.youtube.com/v/lFZ0z5Fm-Ng?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lFZ0z5Fm-Ng?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="300"></embed></object><br /><br />Thanks Kerry!Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-20558150502565484142010-09-13T07:46:00.000-07:002010-09-23T13:31:40.246-07:00Google's new "Instant Search" may have major effects for advertisers<div><br /></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_52DkKhHm8W0/TJjxv6N94HI/AAAAAAAAABs/gJ9e7qFW5UQ/s1600/google_instant_time_saved.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 240px; height: 165px;" src="http://3.bp.blogspot.com/_52DkKhHm8W0/TJjxv6N94HI/AAAAAAAAABs/gJ9e7qFW5UQ/s200/google_instant_time_saved.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5519427148726526066" /></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Meet the new Google search. Typing out the full search query and hitting "enter" are things of the past. While it may not sound like a very exciting change, Google Instant is actually the largest change to the search giant in over a decade, and with it may come major changes for search engine marketers. On the new Google Instant, </span></span><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">"search results and suggestions continually update as Google attempts to predict queries from the very first character entered in the search box. This is a major change in search technology and Google predicts this will save users more than 350 million hours a year, or two to five seconds per search, on average."</span></span></span><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span"></span></span></span><div><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Now that you have the basics- </span></span><a href="http://bit.ly/dju9eH"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">CLICK HERE</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"> to jump over to Google, and complete a basic search before you read on.</span></span></b></div><div><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></b></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">So... did you stop to look at the screen, take a sip of your coffee, or sneeze while you were typing? My guess is you did, and if your brief pause was 3 seconds or longer, each of the paid listings on the top and right hand side of the page were considered, by Google's standards, impressions to the advertisers serving those ads.</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Why this is bad: Increase in impressions = lower click through rate = negative impact on historical calculation of quality score = increase in the associated cost-per-click = higher costs without a higher return.</span></span></div><div><ul><li><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">In essence, there will be more total searches compiled. Many of our clients will have to pay more to compete in the search space, especially when bidding on more higher traffic keywords.</span></span></li></ul><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">With Google Instant only a week or two old, we are forced to anticipate the impact of the engine's change and adjust our strategy accordingly. Stronger calls to action and page titles will be extremely important as there will be a much shorter time for searchers to view and interact with the results page.</span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><b>Thought and resources:</b></span></div><div><ul><li><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">Putting paid search aside- Is the increase in brand exposure a good thing, even if for a second while the query is being typed?</span></span><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></li><li><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;">With this release, don't be surprised if Google AdWords give us an "average exposure time" metric.</span></span></li></ul></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></div><object width="400" height="300"><param name="movie" value="http://www.youtube.com/v/ElubRNRIUg4?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ElubRNRIUg4?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="300"></embed></object></div></div></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-32944457649505089922010-08-27T09:02:00.000-07:002010-08-27T09:04:58.068-07:00Checking In with Facebook Places<object style="background-image:url(http://i3.ytimg.com/vi/ZfX_ZQag1BM/hqdefault.jpg)" width="400" height="300"><param name="movie" value="http://www.youtube.com/v/ZfX_ZQag1BM?fs=1&hl=en_US"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ZfX_ZQag1BM?fs=1&hl=en_US" width="400" height="300" allowscriptaccess="never" allowfullscreen="true" wmode="transparent" type="application/x-shockwave-flash"></embed></object>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-18229858682824105252010-08-27T08:51:00.000-07:002010-08-30T13:31:11.936-07:00Facebook Positions Itself for Future Growth<div><span class="Apple-style-span" style=" color: rgb(51, 51, 51); line-height: 22px; font-family:'Trebuchet MS', Verdana, Arial, sans-serif;font-size:12.5px;"><div><span class="Apple-style-span" style=" ;font-size:13.1944px;"><p class="MsoNormal"><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">In recent months, Facebook has moved to position itself as more than just a way for its users to interact with other people and brands, but now also as a venue for users to interact with and discuss places and activities.</span></span></span></span></p><p class="MsoNormal"><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"></span></span></span></span><b><u><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">Community Pages</span></span></span></u></b></p><p class="MsoNormal"><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">The first addition we have seen is Community Pages, and Facebook is calling them “the best collection of shared knowledge on a topic”. Think Wikipedia, minus the user editing capabilities. </span></span></span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">Facebook populates the walls of these pages by pulling posts from other user’s profiles that contain the particular term that the Community Page is based on. We can help them collect other information to add to our client's Community Page by submitting website URL's and Wikipedia page links (if applicable). </span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">Facebook is also currently inviting users to apply to add content to these pages later on. From what I have read, Facebook intends to eventually allow users to upload their photos to the page. At this point, though, it seems like Communities have a long way to go before they feel anything like an actual community.</span></span></span></span></p><p class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;"></span></span></span></o:p></p><p class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;"></span></span></span></o:p></p><p class="MsoNormal"><b><u><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Facebook Places:<o:p></o:p></span></span></span></u></b></p><p class="MsoNormal"><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Much like Foursquare, a Facebook Places page shows FB users a map of where the Place is located, a list of friends who are currently checked in at the Place (if any), and a Friend Activity stream of other friends who have visited the Place in the past.</span></span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">By claiming your FB Place, you can manage your Place’s address, contact information, business hours, profile picture, admins and other settings. Right now, Facebook Place pages exists completely independent of the Facebook Fan page that we’re using to engage and connect with our business’s followers.<o:p></o:p></span></span></span></span></p><p class="MsoNormal"><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">I am getting word that we will be able to</span></span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">merge Fan Page listings with Facebook Place pages</span></span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">at a later date. There’s quite a</span></span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">hefty claiming process</span></span></span></span><span class="apple-converted-space"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"> </span></span></span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">to set the stage for the eventual merger, but once it’s done, the new Place Page as your business’s identity on Facebook. You will eventually have one page that users can interact with </span></span></span><u><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">and</span></span></span></u><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"> check in at.<o:p></o:p></span></span></span></span></p><p class="MsoNormal"><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">Thoughts and resources:</span></span></span></p><p class="MsoNormal"></p><ul><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">One of the issues I can see Community Pages facing in the future is when a product/brand/place/interest does not have a unique name. Facebook may populate the community page with recent</span></span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size: small;">s posts pertaining to another topic of the same name.</span></span></span></li></ul><p></p><p></p></span></div></span></div><div><br /></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-30421840383178309912010-08-25T11:28:00.001-07:002010-08-27T12:54:02.539-07:00Loyalty 2.0<p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">Over the course of the last few months, my rants on the subject of social media have become something of a norm on the blog. Much of my enthusiasm is invoked by what I see as unlimited potential for brands to benefit from these emerging platforms. As an advertiser, I believe we have the most opportunity to reach consumers through location-based social networks (LBS) like Foursquare, Gowalla, and the newly released Facebook Places.</span></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">Initially, I wasn’t sure that platforms like 4sq would ever be utilized outside of metropolitan cities. As LBS have evolved, it has become evident that I was way off with my initial evaluation. I was looking at these applications as a consumer, when I should have been looking for the opportunities in location-based services as an advertiser.</span></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">Having joined 4sq early in its early stages, the infrastructure was not yet in place outside of cities like New York or San Francisco. Each of these LBS platforms are rendered useless unless they are adopted by the masses. The sub shop around the corner.. The bookstore a block over.. Until a user creates each of them as a venue in the LBS platform, we don’t have the ability to check-in there.</span></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">Initially it was just a game. A fun way to see where my friends were, and what bars/restaurants were “trending” with the most active users currently checked in. Then, in an instance, everything changed.</span></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">One day I was checking in to a burger joint when a notification in the platform jumped out at me, “Local Special Nearby” -My light bulb moment. Remember the days when you would need 9 whole punches on a frequent buyer card to receive your 10</span></span><sup><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">th</span></span></sup><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"> sub free at your local sub shop? The ability to leverage location based social networks will take loyalty programs to new heights. </span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">If Facebook socialized the internet, Foursquare will socialize loyalty.<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"> </span></span></o:p></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">A </span></span></o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">few of the creative ways retailers have leveraged location-based social networks:</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"> </span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"> </span></span></p><p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom: .0001pt;mso-add-space:auto;line-height:normal"></p><ul><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">Miss Shirley's in Baltimore has seen a 427% increase in the number of check-in's at the restaurant since they have offered to let their Foursquare "mayor" jump to the head of the line. </span></span><a href="http://bit.ly/a0kHc4"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">http://bit.ly/a0kHc4</span></span></span></a></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">A Princeton, New Jersey mall offers a free, close up parking spot to the Foursquare mayor: </span></span><a href="http://bit.ly/awmYV3"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="color:#000000;">http://bit.ly/awmYV3</span></span></span></a></li></ul><p></p>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-74618731908558530142010-08-24T10:31:00.001-07:002010-08-27T07:23:12.777-07:00What Sucks About Foursquare Today<div style="width:425px" id="__ss_4750484"><span style="display:block;margin:12px 0 4px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">While I am generally quick to label Foursquare and other location-based social networks as the future, I thought I would let the folks over at Jess3 play devil's advocate. I don't completely agree with their view, but they bring up some great points about a passive check-in model that cannot be ignored:</span></span></span><span style="display:block;margin:12px 0 4px"><span class="Apple-style-span" style="font-family:georgia;"><br /></span></span><object id="__sse4750484" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fsq2-100714004106-phpapp01&stripped_title=foursquare-of-the-future"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed name="__sse4750484" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fsq2-100714004106-phpapp01&stripped_title=foursquare-of-the-future" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="padding:5px 0 12px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">View more presentations from </span></span><a href="http://www.slideshare.net/jess3"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">JESS3</span></span></a><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">.</span></span></div><div style="padding:5px 0 12px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;"><br /></span></span></div><div style="padding:5px 0 12px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">Thoughts and resources:</span></span></div><div style="padding:5px 0 12px"><ul><li><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">Jess3 is "a creative interactive agency that specializes in data visualization". Click </span></span><a href="http://bit.ly/bPT3px"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#3333FF;">here</span></span></span></a><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;"> to visit their website.</span></span></li><li><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">Follow Jess3 on Twitter: </span></span><a href="http://bit.ly/9uYdwb"><span class="Apple-style-span" style="color:#3333FF;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">http://bit.ly/9uYdw</span></span></span></a><a href="http://bit.ly/9uYdwb"><span class="Apple-style-span" style="color:#3333FF;">b </span></a></li></ul></div></div><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script><script src="http://b.scorecardresearch.com/beacon.js?c1=7&c2=7400849&c3=1&c4=&c5=&c6="></script>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-24642475903074788662010-08-12T10:41:00.000-07:002010-08-27T07:49:55.193-07:00The Geosocial Universe in 2010<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_52DkKhHm8W0/TG6o_OQFadI/AAAAAAAAAAs/kHh-4Ikywwc/s1600/144515251.jpg"><img style="cursor:pointer; cursor:hand;width: 296px; height: 384px;" src="http://2.bp.blogspot.com/_52DkKhHm8W0/TG6o_OQFadI/AAAAAAAAAAs/kHh-4Ikywwc/s320/144515251.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5507525198431480274" /></a><div><br /></div><div><br /></div><div><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:small;">For a larger view, click here: </span></span><a href="http://bit.ly/bVGAWZ"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#3333FF;">http://bit.ly/bVGAWZ</span></span></span></a></div>Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0tag:blogger.com,1999:blog-8241898939296727596.post-64073841470403340092010-08-06T12:35:00.001-07:002010-08-06T12:45:21.934-07:00The State of the Internet:<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9641036&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ffffff&fullscreen=1&autoplay=0&loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9641036&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ffffff&fullscreen=1&autoplay=0&loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/9641036">JESS3 / The State of The Internet</a> from <a href="http://vimeo.com/jessesaves">JESS3</a> on <a href="http://vimeo.com">Vimeo</a>.</p><br /><br />-Thanks Matt E.Adam Porgeshttp://www.blogger.com/profile/17325314051827881181noreply@blogger.com0