Projection Mapping Becoming More Mainstream

"3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung, and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web."

3D projection mapping, according to Wikipedia, is "any method of mapping three-dimensional points to a two-mentionable plane." Using this technique, video artists are able to match videos to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their shape and more. It is really amazing. Check out the following clip as an example of phenomenal things that can be done using this technique."

Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague:

thoughts and resources:

• Agency behind this project: http://www.seeper.com/
• A view of the Prague astrological tower clock durring the day: http://bit.ly/dxMSYA

Astronaut Checks In to Foursquare From Outerspace

Today, Expedition 25 Commander Douglas H. Wheelcock became the first human to ever use a location-based service from space. Doug checked in using Foursquare from the International Space Station and unlocked the new NASA Explorer Badge, and is on his way to obtaining the most elusive mayorship on Foursqaure.

In the near future, explorers on earth who visit space-related places can also unlock the badge while learning about NASA history and the space program. Get started by following the NASA Foursquare page.

NASA Explorer Badge:

Social Media Maven Gary Vaynerchuk's Advice For Scaredy Cat Corporations

"On Wednesday night Wine Library TV's Gary Vaynerchuk stopped by Fast Company headquarters for a panel discussion about online influence. In this clip he explains how he moved more bottles than uber-wine critic Robert Parker, how he took the NHL from 500 Twitter followers to 500,000, and how caring more than your competitors is the most effective weapon in building influence on the internet"

A few of his statements really stuck with me, most notably "You always hear that content is king(in regards to social media). If content is King, then Context is about to become God."

How McDonald's Uses Twitter

"Rick Wion, Director of Social Media for McDonald's Corp, discusses why the company uses Twitter, how it staffs it and how it deals with the legal hoops. The following clip was filmed durring the National Restaurant Association's Marketing Executives fall gathering Oct. 14 in Scottsdale, Ariz."

When Display Advertising Goes Wrong

Microsoft Bing 'Friends' Facebook

In a news conference today at Microsoft headquarters in Redmond, Washington, Microsoft Bing and Facebook announced that they will be partnering to provide Bing with a search experience where your Facebook network helps inform your every query.

"Lets say your searching for Toyota Prius. Not only will you get the standard news and product links, there'll be a module near the top of your search that includes any Prius activity among your Facebook friends - articles they've liked, comments they've made, etc."

Expect huge privacy concerns with this new innovation..

Search Share Shakeup

Google continues to dominate search traffic with 72% of all U.S. searches, but Microsoft Bing is making serious headway. According to the latest research from Experian Hitwise that tracks September Internet traffic, searches powered by Bing account for 23% of searches, with Yahoo commanding 14% of searches.

-Cynthia Turner

Social Media Revolution

Thanks Kerry!