Mobile Market Share Update

Research in Motion (Blackberry) and Apple continue to trade body blows in the smartphone market, according to Comscore's latest Global Smartphone report. RIM(Blackberry) accounts for 37.3% of the U.S. smartphone market with the iPhone in second with a 24.3% share. Google's Android platform gained by 6.5% percentage points to over a flat Apple to reach a 21.4% share. ComScore notes that the rising smartphone market is lifting all boats and boosting mobile content usage across all platforms.

Top Smartphone Platforms 3 Month Avg. Ending Sep. 2010
Total U.S. Smartphone Subscribers Ages 13+

Share (%) of Smartphone Subs
June -10 Sept. 10 Point Change
Subscribers 100.0% 100.0% N/A
RIM 40.1% 37.3% 2.8
Apple 24.3% 24.3% 0.0
Google 14.9% 21.4% 6.5
Microsoft 12.8% 10.0% 2.8
Palm 4.7% 4.2% -0.5
Source: comScore MobiLens

-Cynthia Turner