Friday, May 14, 2010

How much is a Facebook page worth to a brand?

Social media-focused ad agency Virtue has launched a Social Page Evaluator designed to provide an assessment of a brand's Facebook Page value and the effectiveness of its social media efforts. Enter the URL of any Facebook page and the Evaluator will examine its fan count, post frequency and various fan interactions within the page and crunch the data to measure fan valuation and "engagement."

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