Monday, December 20, 2010
Friday, December 3, 2010
- I love this because it reminds us to think outside of the normal parameters that we are confined to in advertising. Why do things in the same manner as those before us? Our preconceived notions and assumptions of what is acceptable often limit our imaginations. It's not that the clip is so different, its that they leveraged a third party (in YouTube) to deliver a message that in EVERY other case was conveyed through a .com.
- To play devil's advocate: While this was an extremely creative application, did it do it's job? What is the goal for an agencies web presence? Sure, it’s a lot of fun, but all it does is set itself up as different, not necessarily effective or strategic or experienced.
- Making of BooneOakley.com: http://bit.ly/eD03KK
Thursday, December 2, 2010
Tuesday, November 9, 2010
Top Smartphone Platforms 3 Month Avg. Ending Sep. 2010
Total U.S. Smartphone Subscribers Ages 13+
Share (%) of Smartphone Subs
June -10 Sept. 10 Point Change
Subscribers 100.0% 100.0% N/A
RIM 40.1% 37.3% 2.8
Apple 24.3% 24.3% 0.0
Google 14.9% 21.4% 6.5
Microsoft 12.8% 10.0% 2.8
Palm 4.7% 4.2% -0.5
Source: comScore MobiLens
Thursday, October 28, 2010
Friday, October 22, 2010
Tuesday, October 19, 2010
Thursday, October 14, 2010
Wednesday, October 13, 2010
Monday, October 11, 2010
Wednesday, October 6, 2010
Monday, September 13, 2010
- In essence, there will be more total searches compiled. Many of our clients will have to pay more to compete in the search space, especially when bidding on more higher traffic keywords.
- Putting paid search aside- Is the increase in brand exposure a good thing, even if for a second while the query is being typed?
- With this release, don't be surprised if Google AdWords give us an "average exposure time" metric.
Friday, August 27, 2010
In recent months, Facebook has moved to position itself as more than just a way for its users to interact with other people and brands, but now also as a venue for users to interact with and discuss places and activities.
The first addition we have seen is Community Pages, and Facebook is calling them “the best collection of shared knowledge on a topic”. Think Wikipedia, minus the user editing capabilities. Facebook populates the walls of these pages by pulling posts from other user’s profiles that contain the particular term that the Community Page is based on. We can help them collect other information to add to our client's Community Page by submitting website URL's and Wikipedia page links (if applicable). Facebook is also currently inviting users to apply to add content to these pages later on. From what I have read, Facebook intends to eventually allow users to upload their photos to the page. At this point, though, it seems like Communities have a long way to go before they feel anything like an actual community.
Much like Foursquare, a Facebook Places page shows FB users a map of where the Place is located, a list of friends who are currently checked in at the Place (if any), and a Friend Activity stream of other friends who have visited the Place in the past. By claiming your FB Place, you can manage your Place’s address, contact information, business hours, profile picture, admins and other settings. Right now, Facebook Place pages exists completely independent of the Facebook Fan page that we’re using to engage and connect with our business’s followers.
I am getting word that we will be able to merge Fan Page listings with Facebook Place pages at a later date. There’s quite a hefty claiming process to set the stage for the eventual merger, but once it’s done, the new Place Page as your business’s identity on Facebook. You will eventually have one page that users can interact with and check in at.
Thoughts and resources:
- One of the issues I can see Community Pages facing in the future is when a product/brand/place/interest does not have a unique name. Facebook may populate the community page with recents posts pertaining to another topic of the same name.
Wednesday, August 25, 2010
Over the course of the last few months, my rants on the subject of social media have become something of a norm on the blog. Much of my enthusiasm is invoked by what I see as unlimited potential for brands to benefit from these emerging platforms. As an advertiser, I believe we have the most opportunity to reach consumers through location-based social networks (LBS) like Foursquare, Gowalla, and the newly released Facebook Places.
Initially, I wasn’t sure that platforms like 4sq would ever be utilized outside of metropolitan cities. As LBS have evolved, it has become evident that I was way off with my initial evaluation. I was looking at these applications as a consumer, when I should have been looking for the opportunities in location-based services as an advertiser.
Having joined 4sq early in its early stages, the infrastructure was not yet in place outside of cities like New York or San Francisco. Each of these LBS platforms are rendered useless unless they are adopted by the masses. The sub shop around the corner.. The bookstore a block over.. Until a user creates each of them as a venue in the LBS platform, we don’t have the ability to check-in there.
Initially it was just a game. A fun way to see where my friends were, and what bars/restaurants were “trending” with the most active users currently checked in. Then, in an instance, everything changed.
One day I was checking in to a burger joint when a notification in the platform jumped out at me, “Local Special Nearby” -My light bulb moment. Remember the days when you would need 9 whole punches on a frequent buyer card to receive your 10th sub free at your local sub shop? The ability to leverage location based social networks will take loyalty programs to new heights. If Facebook socialized the internet, Foursquare will socialize loyalty.
Afew of the creative ways retailers have leveraged location-based social networks:
- Miss Shirley's in Baltimore has seen a 427% increase in the number of check-in's at the restaurant since they have offered to let their Foursquare "mayor" jump to the head of the line. http://bit.ly/a0kHc4
- A Princeton, New Jersey mall offers a free, close up parking spot to the Foursquare mayor: http://bit.ly/awmYV3
Tuesday, August 24, 2010
Thursday, August 12, 2010
Friday, August 6, 2010
Friday, July 23, 2010
Saturday, July 17, 2010
Over the course of the last few years, search engines have been moving to provide users with more relevant results by adopting third party data. This week, Google aquired "semantic web and real world database company Metaweb, a move the company says will help them improve search and make the web richer and more meaningful for everyone."
See below for an interesting clip that breaks down how Metaweb will change the way you search:
- Another third party may be entering the search space - Foursquare in talks with major search engines: http://bit.ly/cLC2aN
Friday, July 16, 2010
Friday, July 9, 2010
Thursday, July 1, 2010
- As with any type of advertising, i suppose, we are trained to wear blinders. When I came across A Race Across the Internet, my eyes lit up. Chrome's ad is so brilliant because is engages by allowing users to participate in the storyline, while at the same time spurring our competitive human nature to help deliver the brands message.
- This ad was created by BBH: http://www.bartleboglehegarty.com/
- I have a prize for the first person that's beats my time of 2:21 on their first try! Email me with a screen shot! UPDATE: Congrats to Betsy King in the Cleveland office, killing it with a time of 1:46!
Tuesday, June 29, 2010
- More privacy options, first and foremost.
- The ability to integrate and leverage a myriad of Google's other platforms. Platforms that a Facebook wouldn't have access to: Google Search at the core to enable the transition and sharing of information. Buzz, combined with Google Maps/Latitude to offer location-based services on the go. Google Me could leverage Google Talk and Google Voice to offer a skype-like communication tool. Me could tap into Google owned Picassa or YouTube to seamlessly upload media to the social network.
- An open app platform modeled after Google's Android
- As an advertiser, I am extremely excited about the targeting possibilities. Google has perfected the search engine marketing model through AdWords- I cant wait to see what granular levels of targeting Google offers us through Google Me.
- TechCrunch thinks that Google needs to clone Facebook to be successful. This article also brings up some valid points about how Google shouldn't try to tie the service to other Google products for the wrong reasons: http://tcrn.ch/aRMkvT
Monday, June 28, 2010
Thoughts and resources:
- Cisco has been "pimping" out their creative intern through every social media avenue possible. We saw them strive for "geek-chic" with indie superstar Ellen Page in recent ads. Greg is the next in line to attempt to make the somewhat dry, dorky brand cool again. I say why not, the kid's got some talent!
- Follow Cisco Systems intern, Greg Justice on Twitter: http://twitter.com/flexitarian23/
- Greg's Cisco blog: http://bit.ly/drX9TG
Monday, June 21, 2010
Earlier this week, I was sent a link to Louis Vuitton's incredibly creative promotional website for the 2010 World Cup. I love everything about this campaign- from the full screen HD layout of the site and visitor interaction, to the social media integration and even the artistic page transitions. Ogilvy Interactive absolutely nailed it with this one.
Thoughts and resources:
Thursday, June 17, 2010
Tuesday, June 8, 2010
Location-based social network Foursquare has learned that certain locations illicit harsh responses. The Chinese government has blocked access to the service across the country after users began utilizing Foursquare to "check in" to Tiananmen Square and leave "sensitive comments" on the TS page for others to see, reports China-based Techblog86. Anyone who did manage to sneak in before the ban automatically received the "Swarm" and "Player Please" badges.
The much anticipated iAd platform is ready to roll out on July 1 on iPhone 3Gs or better and second or third generation iPod Touch models running on the new iOS 4 platform. Apple has already lined up $60 million in commitments from leading brands including AT&T, Best Buy, Target, Turner Broadcasting, Nissan, Unilever and Disney. With its new multitasking capabilities, iAd apps will allow users to engage with an ad within individual apps while watching videos or playing games and built-in ecommerce functionality will enable direct purchases of merchandise.
Tuesday, June 1, 2010
Thursday, May 27, 2010
Monday, May 24, 2010
Thursday, May 20, 2010
This week I came across a very interesting case study from AdAge on how the digital age can make someone a superstar overnight. Greyson Chance posted his clip on YouTube three weeks ago and already has 18,000,000 video views. From average 12 year old kid one month ago, Grayson is now larger than the Jonas Brothers and Lady Gaga.
Let’s take a quick step back. Stories like Greyson’s are so fascinating because they weren't possible a decade ago. This week, YouTube hit its 5th birthday. From a single one-minute long video posted 5 years ago, there is now enough content on the site to watch for 1500 years straight.**
When the Internet (and the rise of AOL in particular) was gaining steam in the mid 90’s, experts proclaimed that the information age had arrived. With the growth of micro-blogging and social media, the new ways we share information in real-time, and how the digital space has evolved over the last year or two, I would argue that only now are we reaching the true potential of the information era. A few years from now, Greyson’s story may not be such an anomaly after all.
Thoughts and resources:
- With the increasingly diminishing privacy barriers, I wonder if we will see a social media/online privacy backlash in the very near future.
- The first ever clip posted on YouTube, titled “Me at the zoo” http://bit.ly/MeZoo1
- **Business daily May 20, 2010
Monday, May 17, 2010
- Look for this ad to gain some serious viral steam in the coming months leading up to the Wold cup.
- Business Insider article on Nike's viral ad - This Amazing Video is Why TV is Bigger Than The Internet: http://bit.ly/bLLjSi
Friday, May 14, 2010
Thursday, May 13, 2010
I recently had an interesting conversation with my 94 year old grandfather. He spent more half of the last century in the advertising industry and is ecstatic that I followed in his footsteps. But, in reality, he doesn't even own a computer, let alone understand how advertisers are utilizing the digital space to reach consumers. I attempted to explain, and he pretended to understand. One thing lead to another and we began to discuss how search engine marketing worked. I used storefronts on a New York City block to describe the process. Thought I would share this to mark a week when we brought two other Stern client's SEM efforts in-house.
I explained to my grandpa that search engine marketing takes place in an electronic marketplace and refers to the placement and location of retailers in a new age market. SEM seeks to increase the visibility of the butcher, tailor, pharmacy, etc.
The heaviest oncoming traffic runs in one direction passing a series of stores. The first store on the closest corner, a butcher, is naturally the first to come into view for those passing by and therefore gets not only the most attention, but also the most business. Because of the butcher’s excellent location, it will have the highest monthly rent. The tailor next door, and each subsequent store on the block will have slightly lower monthly rents due to the fact that they receive less exposure, and therefore less business.
Thoughts and Resources:
Monday, May 10, 2010
With its newest release of Chrome, Google wanted to show us how fast it is rather than just tell us how fast it is. To do that, they made a Rube Goldberg-ian video showing how fast web pages load in Chrome. And yes, its awesome.
This extremely creative viral video has 1.5 million+ YouTube views in less than 7 days:
Thoughts and resources:
Wednesday, May 5, 2010
“Data presentation can be beautiful, elegant and descriptive. There are a variety of conventional ways to visualize data – tables, histograms, pie charts and bar graphs are being used every day, in every project and on every possible occasion. However, to convey a message effectively, sometimes you need more than just a simple pie chart of your results. In fact, there are much better, profound, creative and absolutely fascinating ways to visualize data. Many of them might become ubiquitous in the next few years.”
Smashing Magazine put together a remarkable collection of visualization projects as well as related articles, resources and tools: http://bit.ly/SmashingMag
Thoughts and resources:
- AdAge article on how data visualization is reinventing online storytelling: http://bit.ly/ManyEyesAdAge
- Many Eyes is a free site where anyone can upload, visualize, and discuss data. It is an experiment created by the Visual Communication Lab. Create your own date visualization: http://bit.ly/ManyEyes1
- New York Times article on Many Eyes, Aug. 31, 2008: http://nyti.ms/ManyEyesNYT
When researching data visualization for this week’s blog posts, all roads seemed to lead to the two co-founders of Flowing Media inc, Fernanda B. Viégas and Mark Wattenberg. To put it bluntly, these two are absolute geniuses and THE leading minds in this field.
Flowing Media Inc offers design, strategy and development services, with an emphasis on media and other consumer-facing industries: http://flowingmedia.com/
Before forming Flowing Media in 2010, Fernanda and Mark’s collaborative website, http://hint.fm/, housed many of their projects.
Fernanda B. Viégas
Co- Creator of Flowing Media In, Fernanda B. Viégas is a research scientist and computational designer whose work focuses on the collaborative side of visualization exploring storytelling, collective sensemaking, and online identity.
- Follow Fernanda on Twitter : http://twitter.com/viegasf
- Fernanda’s website: http://fernandaviegas.com/index.html
Martin Wattenberg is a computer scientist and artist. He founded and managed IBM's Visual Communication Lab, exploring new forms of visualization and how they can enable better collaboration. Wattenberg is known for his visualization-based artwork, which has been exhibited in venues such as the London Institute of Contemporary Arts, the Whitney Museum of American Art, and the New York Museum of Modern Art.