"Check out Flipboard, an elegant new iPad app that aggregates content that your Facebook and Twitter friends are reading and linking to. Adding something to the stream is easy with one click "like" buttons. The app also recommends content from various prominent sites and genres on the web. The Palo Alto start-up also announced that it has acquired web intelligence company Ellerdale to help improve its recommendation engine. Ellerdale indexes data from the social web to the tune of 70 million messages/day to determine relevancy."