A weekly glance into digital media at Stern Advertising
Friday, July 16, 2010
Digital Couponing- Key to Starbucks Online Success
Starbucks has surpassed 10 million fans on Facebook, notes Mediapost - passing Coke as the most popular corporate brand on the social network. The coffee chain has added scores of followers by launching promotions such as coupons for free pastries that can be redeemed at local stores.