Friday, July 16, 2010

Digital Couponing- Key to Starbucks Online Success

Starbucks has surpassed 10 million fans on Facebook, notes Mediapost - passing Coke as the most popular corporate brand on the social network. The coffee chain has added scores of followers by launching promotions such as coupons for free pastries that can be redeemed at local stores.

-Cynthia Turner

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