Thursday, April 7, 2011

Twitter to Offer Marketers More Tools to Target

"Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas," said Adam Bain, Twitter's president of revenue. "A regional chain that is only available in a certain part of the country can now promote their account or tweets in the right metro areas. If you want to advertise against the term 'jeans' to people in Cleveland, you can now do that. Tweet by tweet by tweet, for each organic and paid tweet, we're able to tell you how it's resonating, including follows and unfollows, so you can tell if you're turning off your followers."

Geo-targeting on Twitter is available in 210 cities in the U.S. and more than 100 countries, Mr. Bain said, adding that Twitter will be adding more cities and countries over the coming year.

Wednesday, April 6, 2011

Inbound marketing is going to overtake SEO

Engaging across social channels to get links, shares, likes, comments and +1s is going to be the future for generating organic traffic to your site.

-The Daily SEO Blog

Monday, April 4, 2011

The death of the wallet as we know it?

With NFC enabled phones, mobile peripherals, and a plethora of other mobile payment services/platforms emerging in the last year or so, I have been giving a lot of thought to the death of the wallet as we know it.

What does a wallet essentially do? For many of us, its main function is to hold our forms of currency, of course. The wallet does so much more. Many people, for example, carry photos, fortune cookie leaflets that they believe will give them good luck, even little paper keepsakes that remind them of significant memories and events. Photos aside, a mobile device cannot completely replace many of these items. It can’t replace something that holds emotional value.

More than anything - I have my doubts that a mobile device will ever be able to replace our drivers licence/ identification card/ passport/ social security cards. At least not mobile devices as we know them today. Not until mobile security measures are in place will those of us that don’t value the emotional values of a fortune cookie be able to ditch our wallets for good.