Tuesday, June 8, 2010

The Latest From Apple's Mobile Ad Platform

The much anticipated iAd platform is ready to roll out on July 1 on iPhone 3Gs or better and second or third generation iPod Touch models running on the new iOS 4 platform. Apple has already lined up $60 million in commitments from leading brands including AT&T, Best Buy, Target, Turner Broadcasting, Nissan, Unilever and Disney. With its new multitasking capabilities, iAd apps will allow users to engage with an ad within individual apps while watching videos or playing games and built-in ecommerce functionality will enable direct purchases of merchandise.

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