Thoughts and resources:
- I love this because it reminds us to think outside of the normal parameters that we are confined to in advertising. Why do things in the same manner as those before us? Our preconceived notions and assumptions of what is acceptable often limit our imaginations. It's not that the clip is so different, its that they leveraged a third party (in YouTube) to deliver a message that in EVERY other case was conveyed through a .com.
- To play devil's advocate: While this was an extremely creative application, did it do it's job? What is the goal for an agencies web presence? Sure, it’s a lot of fun, but all it does is set itself up as different, not necessarily effective or strategic or experienced.
- Making of BooneOakley.com: http://bit.ly/eD03KK