Thursday, October 28, 2010

Projection Mapping Becoming More Mainstream

"3D projection mapping has recently emerged as one of the coolest forms of advertising, with big companies like Nokia, Samsung, and BMW projecting beautiful 3D video displays on buildings around the world and sharing their campaigns on the web."

3D projection mapping, according to Wikipedia, is "any method of mapping three-dimensional points to a two-mentionable plane." Using this technique, video artists are able to match videos to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their shape and more. It is really amazing. Check out the following clip as an example of phenomenal things that can be done using this technique."

Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague:

thoughts and resources:

No comments:

Post a Comment